Makeup

Commonly in horror films the character's personalities are adressed through their makeup, for example female killers or even horrible girls in films which aren't horrors wear dark and strong makeup to reflect their intentions. The good girls or victims often wear much lighter and more natural makeup to portray their innocence. This plays onto the theme in horror movies where we trust the virginal girls and are more suspicious of the more superficial characters. I will therefore ensure the character in my film has little makeup on her eyes and lips in order to convey the correct image of her as a victim. This will then change to darker, smudged makeup to show a darker, more evil side as the trailer goes on.